Each finding lists the exact lines involved. These are mechanical checks of public files, not fraud verdicts.
warning
DIRECT lines for seats the publisher doesn't own
7−6 pts
DIRECT should mean the publisher controls the account. These seats are listed as intermediaries by the ad system itself, or are labeled DIRECT by many unrelated companies, so they belong to a reseller. Buyers who prefer DIRECT paths end up paying for an extra hop.
How to fixUse DIRECT only for accounts your company controls. Ask each partner whether the seat is yours; if not, change the line to RESELLER.
Evidence (7)
line 12 tremorhub.com, jh9i8-0noqr, DIRECT, 1a4e959a1b50034a
→ why=the same seat is labeled DIRECT by 7 different companies seat_owner=GroupM PBU seat_domain=wppmedia.com
line 13 telaria.com, zw7za-j5a6k, DIRECT, 1a4e959a1b50034a
→ why=the same seat is labeled DIRECT by 5 different companies seat_owner=GroupM Nexus seat_domain=wppmedia.com
line 14 tremorhub.com, zw7za-j5a6k, DIRECT, 1a4e959a1b50034a
→ why=the same seat is labeled DIRECT by 5 different companies seat_owner=GroupM Nexus seat_domain=wppmedia.com
line 16 telaria.com, iaqqc-w7u69, DIRECT, 1a4e959a1b50034a
→ why=the same seat is labeled DIRECT by 4 different companies seat_owner=ICON International - Disney seat_domain=icon-media.com
line 17 tremorhub.com, iaqqc-w7u69, DIRECT, 1a4e959a1b50034a
→ why=the same seat is labeled DIRECT by 4 different companies seat_owner=ICON International - Disney seat_domain=icon-media.com
line 44 telaria.com, hmjd5-ae33k, DIRECT, 1a4e959a1b50034a
→ why=the same seat is labeled DIRECT by 4 different companies seat_owner=IPG - Disney seat_domain=ipgdisney.com
line 45 tremorhub.com, hmjd5-ae33k, DIRECT, 1a4e959a1b50034a
→ why=the same seat is labeled DIRECT by 4 different companies seat_owner=IPG - Disney seat_domain=ipgdisney.com
warning
Seller IDs not listed in the ad system's sellers.json
2−3 pts
The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Usually leftovers from closed accounts or old partners.
How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.
Evidence (2)
line 5 google.com, pub-5653662817748324, DIRECT #Dev
→ sellers_json=https://realtimebidding.google.com/sellers.json
line 9 disney.com, disneyplus-d7b824ab-6098-4d7e-aa45-f47b2017a09f, DIRECT
→ sellers_json=https://disney.com/sellers.json
warning
Malformed lines
1−2 pts
Lines that buyers' crawlers will ignore.
How to fixFix the format: <ad system domain>, <seller id>, DIRECT|RESELLER[, <cert authority id>].
Evidence (1)
line 11 telaria.com, jh9i8-0noqr, DIRECT 1a4e959a1b50034a
→ reason=relationship must be DIRECT or RESELLER, got 'DIRECT 1a4e959a1b50034a'
info
DIRECT accounts registered to another domain
3−1 pts
Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.
How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.
Evidence (3)
line 37 telaria.com, tkz15-14wqj, DIRECT, 1a4e959a1b50034a
→ seller_domain=rogerssportsandmedia.com seller_name=Rogers Media
line 38 tremorhub.com, tkz15-14wqj, DIRECT, 1a4e959a1b50034a
→ seller_domain=rogerssportsandmedia.com seller_name=Rogers Media
line 68 google.com, pub-0942427266003794, DIRECT, f08c47fec0942fa0
→ seller_domain=rogerssportsandmedia.com seller_name=Rogers Media Inc.
info
Ad systems without a public sellers.json
2
The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.
How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.
Evidence (2)
line 34 freewheel.tv, 524918, RESELLER
→ sellers_json=HTTP 403
line 35 freewheel.tv, 525754, RESELLER
→ sellers_json=HTTP 403
Is this your app?
Get the full evidence list, a cleaned app-ads.txt, and alerts when partners' accounts change.
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