Royal Match supply chain report

Findings

Each finding lists the exact lines involved. These are mechanical checks of public files, not fraud verdicts.

warning

Seller IDs not listed in the ad system's sellers.json

67 −13 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Usually leftovers from closed accounts or old partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (25 of 67)

line 39     google.com, pub-3155984315559924, DIRECT, f08c47fec0942fa0
             → sellers_json=https://realtimebidding.google.com/sellers.json
line 56     rubiconproject.com, 25064, RESELLER, 0bfd66d529a55807
             → sellers_json=https://rubiconproject.com/sellers.json
line 71     media.net, 8cu355vs4, RESELLER
             → sellers_json=https://media.net/sellers.json
line 109    smartadserver.com, 5828-OB, RESELLER, 060d053dcf45cbf3
             → sellers_json=https://smartadserver.com/sellers.json
line 165    google.com, pub-2923085774557613, RESELLER, f08c47fec0942fa0
             → sellers_json=https://realtimebidding.google.com/sellers.json
line 166    google.com, pub-3990748024667386, RESELLER, f08c47fec0942fa0
             → sellers_json=https://realtimebidding.google.com/sellers.json
line 177    sharethrough.com, 5828-OB, RESELLER, d53b998a7bd4ecd2
             → sellers_json=https://sharethrough.com/sellers.json
line 198    triplelift.com, 95054, RESELLER, 6c33edb13117fd86
             → sellers_json=https://triplelift.com/sellers.json
line 203    media.net, 8CU675N41, RESELLER
             → sellers_json=https://media.net/sellers.json
line 230    admanmedia.com, 894, RESELLER
             → sellers_json=https://admanmedia.com/sellers.json
line 243    xandr.com, 8804, RESELLER, f5ab79cb980f11d1
             → sellers_json=https://xandr.com/sellers.json
line 246    sonobi.com, 7b37f8ccbc, RESELLER, d1a215d9eb5aee9e
             → sellers_json=https://sonobi.com/sellers.json
line 253    bidmachine.io, 114, RESELLER
             → sellers_json=https://bidmachine.io/sellers.json
line 258    pubmatic.com, 157558, RESELLER, 5d62403b186f2ace
             → sellers_json=https://pubmatic.com/sellers.json
line 259    pubmatic.com, 158362, RESELLER, 5d62403b186f2ace
             → sellers_json=https://pubmatic.com/sellers.json
line 260    pubmatic.com, 156855, RESELLER, 5d62403b186f2ace
             → sellers_json=https://pubmatic.com/sellers.json
line 264    rubiconproject.com, 23822, RESELLER, 0bfd66d529a55807
             → sellers_json=https://rubiconproject.com/sellers.json
line 265    smartadserver.com, 4202, RESELLER
             → sellers_json=https://smartadserver.com/sellers.json
line 322    e-planning.net, ea9874674191f1ff, RESELLER, c1ba615865ed87b2
             → sellers_json=https://e-planning.net/sellers.json
line 333    onetag.com, 73720b89bbda622, RESELLER
             → sellers_json=https://onetag.com/sellers.json
line 365    onetag.com, 66cff8e37d871be, RESELLER
             → sellers_json=https://onetag.com/sellers.json
line 383    algorix.co, 54510, RESELLER, 5b394c12fea27a1d
             → sellers_json=https://algorix.co/sellers.json
line 384    algorix.co, 60095, RESELLER, 5b394c12fea27a1d
             → sellers_json=https://algorix.co/sellers.json
line 385    algorix.co, 60097, RESELLER, 5b394c12fea27a1d
             → sellers_json=https://algorix.co/sellers.json
line 392    smaato.com, 1100042823, RESELLER, 07bcf65f187117b4
             → sellers_json=https://smaato.com/sellers.json

info

Duplicate lines

197 −3 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.

Evidence (25 of 197)

ad_system: improvedigital.com  seller_id: 2602  relationship: RESELLER
ad_system: media.net  seller_id: 8cu12aq1y  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 158154  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 160974  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 164532  relationship: RESELLER
ad_system: pubnative.net  seller_id: 1007501  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 20050  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 20744  relationship: RESELLER
ad_system: sharethrough.com  seller_id: bxzzb1br  relationship: RESELLER
ad_system: sharethrough.com  seller_id: ubylkrys  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 3817  relationship: RESELLER
ad_system: video.unrulymedia.com  seller_id: 169764768  relationship: RESELLER
ad_system: xandr.com  seller_id: 13799  relationship: RESELLER
ad_system: yieldmo.com  seller_id: 3591550211052216798  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 17328  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 17608  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 24362  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 17960  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 15268  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 22134  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 28169  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 26132  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 26958  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 25064  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 26292  relationship: RESELLER

info

No OWNERDOMAIN declared

1 −2 pts

app-ads.txt 1.1 recommends OWNERDOMAIN so buyers can match DIRECT accounts to the owner.

How to fixAdd OWNERDOMAIN=<your company domain> to the file.