App Supply Index Monitor my app
iOS · Peacock TV LLC

Peacock TV: Stream TV & Movies

Developer URL
https://www.peacocktv.com/
app-ads.txt
https://www.peacocktv.com/app-ads.txt · 200
Checked
Oct 7, 2026
C
69/100

93 lines · 56 verified against sellers.json

Findings

Each finding lists the exact lines involved. These are mechanical checks of public files, not fraud verdicts.

warning

DIRECT lines for seats the publisher doesn't own

35 −20 pts

DIRECT should mean the publisher controls the account. These seats are listed as intermediaries by the ad system itself, or are labeled DIRECT by many unrelated companies, so they belong to a reseller. Buyers who prefer DIRECT paths end up paying for an extra hop.

How to fixUse DIRECT only for accounts your company controls. Ask each partner whether the seat is yours; if not, change the line to RESELLER.
Evidence (25 of 35) 
line 4      freewheel.tv, 169843, DIRECT
             → why=the same seat is labeled DIRECT by 4 different companies
line 6      freewheel.tv, 169843-524565, DIRECT
             → why=the same seat is labeled DIRECT by 6 different companies
line 31     indexexchange.com, 197202, DIRECT, 50b1c356f2c5c8fc
             → why=the same seat is labeled DIRECT by 4 different companies
line 37     lijit.com, 491414, DIRECT, fafdf38b16bf6b2b #SOVRN
             → why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 3 different companies  seat_owner=LG Ads Solutions  seat_domain=lgads.tv
line 40     yahoo.com, 59137, DIRECT, e1a5b5b6e3255540
             → why=the same seat is labeled DIRECT by 7 different companies
line 41     telaria.com,amgyk-mxvjr,DIRECT,1a4e959a1b50034a
             → why=the same seat is labeled DIRECT by 7 different companies  seat_owner=Samsung Ads  seat_domain=samsung.com
line 42     tremorhub.com,amgyk-mxvjr,DIRECT,1a4e959a1b50034a
             → why=the same seat is labeled DIRECT by 7 different companies  seat_owner=Samsung Ads  seat_domain=samsung.com
line 43     magnite.com,amgyk-mxvjr,DIRECT,1a4e959a1b50034a
             → why=the same seat is labeled DIRECT by 7 different companies
line 44     smaato.com, 1100047232, DIRECT, 07bcf65f187117b4
             → why=the same seat is labeled DIRECT by 7 different companies
line 45     indexexchange.com, 193280, DIRECT, 50b1c356f2c5c8fc
             → why=the same seat is labeled DIRECT by 7 different companies
line 46     themediagrid.com, OWXYER, DIRECT, 35d5010d7789b49d
             → why=the same seat is labeled DIRECT by 7 different companies
line 47     EMXDGT.com, 1858, DIRECT, 1e1d41537f7cad7f
             → why=the same seat is labeled DIRECT by 5 different companies
line 48     video.unrulymedia.com, 68435550, DIRECT, a670c89d4a324e47
             → why=the same seat is labeled DIRECT by 7 different companies  seat_owner=Samsung Electronics America Inc (Samsung Ads)  seat_domain=samsungtvplus.com
line 49     rhythmone.com, 68435550, DIRECT, a670c89d4a324e47
             → why=the same seat is labeled DIRECT by 7 different companies
line 50     pubmatic.com, 161390, DIRECT, 5d62403b186f2ace
             → why=the same seat is labeled DIRECT by 7 different companies  seat_owner=SAMSUNG ELECTRONICS CO., LTD.  seat_domain=samsung.com
line 51     pubmatic.com, 161903, DIRECT, 5d62403b186f2ace
             → why=the same seat is labeled DIRECT by 7 different companies  seat_owner=SAMSUNG ELECTRONICS CO., LTD.  seat_domain=samsung.com
line 52     appnexus.com, 13510, DIRECT, f5ab79cb980f11d1
             → why=the same seat is labeled DIRECT by 7 different companies
line 53     lkqd.net, 1100053830, DIRECT, 59c49fa9598a0117
             → why=the same seat is labeled DIRECT by 7 different companies  seat_owner=Samsung  seat_domain=samsung.com
line 54     beachfront.com, 15104, DIRECT, e2541279e8e2ca4d
             → why=the same seat is labeled DIRECT by 7 different companies  seat_owner=Samsung  seat_domain=samsung.com
line 55     triplelift.com, 13806, DIRECT, 6c33edb13117fd86
             → why=the same seat is labeled DIRECT by 7 different companies  seat_owner=Samsung Ads  seat_domain=samsungtvplus.com
line 56     openx.com, 559546846, DIRECT, 6a698e2ec38604c6
             → why=the same seat is labeled DIRECT by 7 different companies
line 57     freewheel.tv, 512029, DIRECT
             → why=the same seat is labeled DIRECT by 11 different companies
line 58     freewheel.tv, 1599735, DIRECT
             → why=the same seat is labeled DIRECT by 7 different companies
line 59     freewheel.tv, 1599769, DIRECT
             → why=the same seat is labeled DIRECT by 7 different companies
line 60     Google.com, pub-4616198077807596, DIRECT, f08c47fec0942fa0
             → why=the same seat is labeled DIRECT by 4 different companies  seat_owner=Samsung Electronics America, Inc.  seat_domain=samsung.com
warning

Seller IDs not listed in the ad system's sellers.json

5 −7 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Usually leftovers from closed accounts or old partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.
Evidence (5) 
line 13     tremorhub.com, h9i8-0noqr, RESELLER, 1a4e959a1b50034a
             → sellers_json=https://tremorhub.com/sellers.json
line 44     smaato.com, 1100047232, DIRECT, 07bcf65f187117b4
             → sellers_json=https://smaato.com/sellers.json
line 46     themediagrid.com, OWXYER, DIRECT, 35d5010d7789b49d
             → sellers_json=https://themediagrid.com/sellers.json
line 70     aps.amazon.com, 3d45668-23d1-4eca-a762-4c4c87f95e23, DIRECT
             → sellers_json=https://aps.amazon.com/sellers.json
line 122    applovin.com, 900001, DIRECT
             → sellers_json=https://applovin.com/sellers.json
warning

Malformed lines

1 −1 pts

Lines that buyers' crawlers will ignore.

How to fixFix the format: <ad system domain>, <seller id>, DIRECT|RESELLER[, <cert authority id>].
Evidence (1) 
line 128    Last Modified: 2026-07-17
             → reason=fewer than 3 fields
info

DIRECT accounts registered to another domain

11 −3 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.
Evidence (11) 
line 71     google.com, pub-5823310977760966, DIRECT, f08c47fec0942fa0
             → seller_domain=vizio.com  seller_name=Vizio Services, LLC
line 80     aps.amazon.com, 3cab7e20-1a9a-4221-a389-27d9ed778a8d, DIRECT
             → seller_domain=xumo.com  seller_name=Xumo
line 81     beachfront.com, 5825, DIRECT, e2541279e8e2ca4d
             → seller_domain=xumo.com  seller_name=XUMO, LLC
line 90     pubmatic.com, 165763, DIRECT, 5d62403b186f2ace
             → seller_domain=xumo.com  seller_name=Xumo
line 92     sharethrough.com, uAtpmz8p, DIRECT, d53b998a7bd4ecd2
             → seller_domain=xumo.com  seller_name=Xumo - Publica - oRTB - O&O
line 93     sharethrough.com, Uwwr1AK9, DIRECT, d53b998a7bd4ecd2
             → seller_domain=xumo.com  seller_name=Xumo O&O CTV - TAM
line 94     telaria.com, 73aj2-g3sll, DIRECT, 1a4e959a1b50034a
             → seller_domain=xumo.com  seller_name=Xumo
line 95     tremorhub.com, 73aj2-g3sll, DIRECT, 1a4e959a1b50034a
             → seller_domain=xumo.com  seller_name=Xumo
line 96     triplelift.com, 14558, DIRECT, 6c33edb13117fd86
             → seller_domain=xumo.com  seller_name=Xumo
line 97     video.unrulymedia.com, 1060189675, DIRECT
             → seller_domain=xumo.com  seller_name=Xumo
line 99     yieldmo.com, 3625520406221234512, DIRECT
             → seller_domain=xumo.com  seller_name=Xumo
info

Ad systems without a public sellers.json

28

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.
Evidence (25 of 28) 
line 4      freewheel.tv, 169843, DIRECT
             → sellers_json=HTTP 403
line 5      freewheel.tv, 171224, DIRECT
             → sellers_json=HTTP 403
line 6      freewheel.tv, 169843-524565, DIRECT
             → sellers_json=HTTP 403
line 8      freewheel.tv, 169843-523319, RESELLER #MPE
             → sellers_json=HTTP 403
line 29     freewheel.tv, sg1257657, RESELLER
             → sellers_json=HTTP 403
line 30     freewheel.tv, 535275-r-523319, RESELLER
             → sellers_json=HTTP 403
line 43     magnite.com,amgyk-mxvjr,DIRECT,1a4e959a1b50034a
             → sellers_json=HTTP 404
line 49     rhythmone.com, 68435550, DIRECT, a670c89d4a324e47
             → sellers_json=HTTP 403
line 52     appnexus.com, 13510, DIRECT, f5ab79cb980f11d1
             → sellers_json=HTTP 403
line 56     openx.com, 559546846, DIRECT, 6a698e2ec38604c6
             → sellers_json=HTTP 403
line 57     freewheel.tv, 512029, DIRECT
             → sellers_json=HTTP 403
line 58     freewheel.tv, 1599735, DIRECT
             → sellers_json=HTTP 403
line 59     freewheel.tv, 1599769, DIRECT
             → sellers_json=HTTP 403
line 68     freewheel.tv, 1119041, DIRECT
             → sellers_json=HTTP 403
line 69     freewheel.tv, 1119265, DIRECT
             → sellers_json=HTTP 403
line 78     advertising.com, 18275, DIRECT, e1a5b5b6e3255540
             → sellers_json=HTTP 403
line 79     appnexus.com, 8573, DIRECT
             → sellers_json=HTTP 403
line 82     freewheel.tv, 512116, DIRECT
             → sellers_json=HTTP 403
line 83     freewheel.tv, 512116-523319, RESELLER
             → sellers_json=HTTP 403
line 84     freewheel.tv, 512116-169843, DIRECT
             → sellers_json=HTTP 403
line 85     freewheel.tv, 512116-524565, DIRECT
             → sellers_json=HTTP 403
line 88     openx.com, 559798527, DIRECT, 6a698e2ec38604c6
             → sellers_json=HTTP 403
line 89     openx.com, 560841144, DIRECT, 6a698e2ec38604c6
             → sellers_json=HTTP 403
line 91     rhythmone.com, 1060189675, DIRECT, a670c89d4a324e47
             → sellers_json=HTTP 403
line 102    freewheel.tv, 384777, RESELLER
             → sellers_json=HTTP 403

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