iOS · eBay Inc.

eBay marketplace: shopping app

Developer URL: http://mobile.ebay.com/
app-ads.txt: https://www.ebay.com/ads.txt · 200
Checked: Oct 7, 2026

39/100

105 lines · 64 verified against sellers.json

Findings

Each finding lists the exact lines involved. These are mechanical checks of public files, not fraud verdicts.

warning

Seller IDs not listed in the ad system's sellers.json

15 −35 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Usually leftovers from closed accounts or old partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (15)

line 12     adform.com, 2741, DIRECT, 9f5210a2f0999e32
             → sellers_json=https://adform.com/sellers.json
line 13     adform.com, 2766, DIRECT, 9f5210a2f0999e32
             → sellers_json=https://adform.com/sellers.json
line 39     google.com, pub-6343048417853097, DIRECT, f08c47fec0942fa0
             → sellers_json=https://realtimebidding.google.com/sellers.json
line 43     google.com, pub-7802010268608699, DIRECT, f08c47fec0942fa0
             → sellers_json=https://realtimebidding.google.com/sellers.json
line 46     google.com, pub-8896592161021592, DIRECT, f08c47fec0942fa0
             → sellers_json=https://realtimebidding.google.com/sellers.json
line 50     google.com, pub-9906191526313465, DIRECT, f08c47fec0942fa0
             → sellers_json=https://realtimebidding.google.com/sellers.json
line 51     improvedigital.com, 1666, DIRECT
             → sellers_json=https://improvedigital.com/sellers.json
line 52     improvedigital.com, 1704, DIRECT
             → sellers_json=https://improvedigital.com/sellers.json
line 80     pubmatic.com, 31445, DIRECT, 5d62403b186f2ace
             → sellers_json=https://pubmatic.com/sellers.json
line 86     rubiconproject.com, 208724, DIRECT, 0bfd66d529a55807
             → sellers_json=https://rubiconproject.com/sellers.json
line 87     rubiconproject.com, 209119, DIRECT, 0bfd66d529a55807
             → sellers_json=https://rubiconproject.com/sellers.json
line 93     smaato.com, 1100051017, DIRECT, 07bcf65f187117b4
             → sellers_json=https://smaato.com/sellers.json
line 94     smartadserver.com, 3701, DIRECT
             → sellers_json=https://smartadserver.com/sellers.json
line 96     sonobi.com, 401d01070f, DIRECT, d1a215d9eb5aee9e
             → sellers_json=https://sonobi.com/sellers.json
line 99     themediagrid.com, LPQZNI, DIRECT, 35d5010d7789b49d
             → sellers_json=https://themediagrid.com/sellers.json

warning

DIRECT lines pointing to intermediaries

13 −15 pts

The line says DIRECT, but the ad system lists that account as an INTERMEDIARY. Buyers doing supply path optimization may treat this as misrepresentation.

How to fixUse DIRECT only for accounts your company controls; change the rest to RESELLER.

Evidence (13)

line 62     lijit.com, 268781-eb, DIRECT, fafdf38b16bf6b2b
             → seller_type=INTERMEDIARY  seller_name=eBay (via Google EB)
line 63     lijit.com, 289952-eb, DIRECT, fafdf38b16bf6b2b
             → seller_type=INTERMEDIARY  seller_name=eBay Inc. (via Google EB)
line 65     media.net, 8CU4563VI, DIRECT
             → seller_type=INTERMEDIARY  seller_name=eBay Inc (via OB)
line 68     onetag.com, 76487c976a0721f-OB, DIRECT
             → seller_type=INTERMEDIARY  seller_name=eBay Inc. (via OB)
line 78     pubmatic.com, 157027, DIRECT, 5d62403b186f2ace
             → seller_type=INTERMEDIARY  seller_name=eBay Canada (Kijiji - eBay Classifieds) (via EB)
line 79     pubmatic.com, 158166, DIRECT, 5d62403b186f2ace
             → seller_type=INTERMEDIARY  seller_name=eBay Inc. (via EB)
line 82     pubmatic.com, 159269, DIRECT, 5d62403b186f2ace
             → seller_type=INTERMEDIARY  seller_name=eBay (UK) Limited (via EB)
line 88     rubiconproject.com, 21466, DIRECT, 0bfd66d529a55807
             → seller_type=INTERMEDIARY  seller_name=Google
line 89     rubiconproject.com, 18864, DIRECT, 0bfd66d529a55807
             → seller_type=INTERMEDIARY  seller_name=Google
line 91     rubiconproject.com, 22408, DIRECT, 0bfd66d529a55807
             → seller_type=INTERMEDIARY  seller_name=Google
line 92     sharethrough.com, f5FfVCVV, DIRECT, d53b998a7bd4ecd2
             → seller_type=INTERMEDIARY  seller_name=Ebay - OB - US
line 102    triplelift.com, 2540-EB, DIRECT, 6c33edb13117fd86
             → seller_type=INTERMEDIARY  seller_name=eBay-publisher (via EB Network)
line 104    triplelift.com, 8982-EB, DIRECT, 6c33edb13117fd91
             → seller_type=INTERMEDIARY  seller_name=eBay Europe (via EB Network)

warning

Malformed lines

3 −3 pts

Lines that buyers' crawlers will ignore.

How to fixFix the format: <ad system domain>, <seller id>, DIRECT|RESELLER[, <cert authority id>].

Evidence (3)

line 2      AI Overview
             → reason=fewer than 3 fields
line 3      Content details ebay.com ad partners via an ads.txt file generated on Mar 12, 2026.
             → reason=fewer than 3 fields
line 5      ads.txt
             → reason=fewer than 3 fields

info

DIRECT accounts registered to another domain

25 −8 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.

Evidence (25)

line 29     google.com, pub-0110902453665107, DIRECT, f08c47fec0942fa0
             → seller_domain=ebay.co.uk  seller_name=eBay (UK) Limited
line 30     google.com, pub-0457963806860763, DIRECT, f08c47fec0942fa0
             → seller_domain=kijiji.ca  seller_name=Kijiji Canada Ltd.
line 31     google.com, pub-1451353279003767, DIRECT, f08c47fec0942fa0
             → seller_domain=www.ebay.de  seller_name=eBay GmbH
line 32     google.com, pub-2243056474383806, DIRECT, f08c47fec0942fa0
             → seller_domain=www.ebay.co.uk  seller_name=eBay (UK) Limited
line 34     google.com, pub-5167201586026254, DIRECT, f08c47fec0942fa0
             → seller_domain=www.ebay.de  seller_name=eBay GmbH
line 36     google.com, pub-5862889906944190, DIRECT, f08c47fec0942fa0
             → seller_domain=www.ebay.de  seller_name=eBay GmbH
line 37     google.com, pub-6121793974718233, DIRECT, f08c47fec0942fa0
             → seller_domain=ebay.ca  seller_name=eBay Canada Limited
line 38     google.com, pub-6291733820588248, DIRECT, f08c47fec0942fa0
             → seller_domain=www.ebay.de  seller_name=eBay GmbH
line 40     google.com, pub-6344525075243333, DIRECT, f08c47fec0942fa0
             → seller_domain=www.ebay.de  seller_name=eBay GmbH
line 41     google.com, pub-6814441466129382, DIRECT, f08c47fec0942fa0
             → seller_domain=www.ebay.de  seller_name=eBay GmbH
line 42     google.com, pub-7353599485952014, DIRECT, f08c47fec0942fa0
             → seller_domain=ebay.de  seller_name=eBay GmbH
line 44     google.com, pub-8166582934876876, DIRECT, f08c47fec0942fa0
             → seller_domain=ebay.com.au  seller_name=eBay Marketplaces GmbH (Australia)
line 45     google.com, pub-8271106661399962, DIRECT, f08c47fec0942fa0
             → seller_domain=www.ebay.de  seller_name=eBay GmbH
line 47     google.com, pub-8973834231406613, DIRECT, f08c47fec0942fa0
             → seller_domain=www.ebay.de  seller_name=eBay GmbH
line 48     google.com, pub-9484220241660327, DIRECT, f08c47fec0942fa0
             → seller_domain=www.ebay.de  seller_name=eBay GmbH
line 49     google.com, pub-9892060510068333, DIRECT, f08c47fec0942fa0
             → seller_domain=www.ebay.de  seller_name=eBay GmbH
line 74     pubmatic.com, 155984, DIRECT, 5d62403b186f2ace
             → seller_domain=kijiji.ca  seller_name=Kijiji Canada Limited
line 76     pubmatic.com, 156150, DIRECT, 5d62403b186f2ace
             → seller_domain=kijiji.ca  seller_name=Kijiji Canada Limited
line 77     pubmatic.com, 156591, DIRECT, 5d62403b186f2ace
             → seller_domain=kijiji.ca  seller_name=Kijiji Canada Ltd
line 83     pubmatic.com, 159558, DIRECT, 5d62403b186f2ace
             → seller_domain=ebay.co.uk  seller_name=eBay (UK) Limited GBH S2S
line 85     rubiconproject.com, 12230, DIRECT, 0bfd66d529a55807
             → seller_domain=kijiji.ca  seller_name=Kijiji Canada Limited
line 90     rubiconproject.com, 22194, DIRECT, 0bfd66d529a55807
             → seller_domain=ebay.co.uk  seller_name=eBay (UK) Limited
line 100    themediagrid.com, WL4U6V, DIRECT, 35d5010d7789b49d
             → seller_domain=ebayinc.com  seller_name=eBay Inc.
line 101    triplelift.com, 2540, DIRECT, 6c33edb13117fd86
             → seller_domain=ebayinc.com  seller_name=eBay-publisher
line 103    triplelift.com, 8982, DIRECT, 6c33edb13117fd91
             → seller_domain=ebayinc.com  seller_name=eBay Europe

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