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Developer URL: https://www.bild.de
app-ads.txt: https://www.bild.de/app-ads.txt · 200
Checked: Oct 7, 2026

56/100

117 lines · 57 verified against sellers.json

Findings

Each finding lists the exact lines involved. These are mechanical checks of public files, not fraud verdicts.

warning

Seller IDs not listed in the ad system's sellers.json

10 −26 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Usually leftovers from closed accounts or old partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (10)

line 26     improvedigital.com,2019,DIRECT
             → sellers_json=https://improvedigital.com/sellers.json
line 43     smartclip.net, 8225, DIRECT #IPD
             → sellers_json=https://smartclip.net/sellers.json
line 45     smartclip.net, 11333, RESELLER #smartclip IPA
             → sellers_json=https://smartclip.net/sellers.json
line 65     rubiconproject.com, 22426, DIRECT, 0bfd66d529a55807
             → sellers_json=https://rubiconproject.com/sellers.json
line 88     improvedigital.com, 1552, Reseller #instream video by outbrain
             → sellers_json=https://improvedigital.com/sellers.json
line 93     rubiconproject.com, 15994, RESELLER, 0bfd66d529a55807 #instream video by outbrain
             → sellers_json=https://rubiconproject.com/sellers.json
line 120    smaato.com, 1100048704, RESELLER, 07bcf65f187117b4 # Premium video demand from Outbrain
             → sellers_json=https://smaato.com/sellers.json
line 123    google.com, pub-5617098146054077, RESELLER, f08c47fec0942fa0 #instream video by outbrain
             → sellers_json=https://realtimebidding.google.com/sellers.json
line 125    xandr.com, 10736, RESELLER #instream video by outbrain
             → sellers_json=https://xandr.com/sellers.json
line 126    rubiconproject.com, 21506, RESELLER, 0bfd66d529a55807 #instream video by outbrain
             → sellers_json=https://rubiconproject.com/sellers.json

warning

DIRECT lines pointing to intermediaries

3 −9 pts

The line says DIRECT, but the ad system lists that account as an INTERMEDIARY. Buyers doing supply path optimization may treat this as misrepresentation.

How to fixUse DIRECT only for accounts your company controls; change the rest to RESELLER.

Evidence (3)

line 22     rubiconproject.com,19248,DIRECT,0bfd66d529a55807
             → seller_type=INTERMEDIARY  seller_name=Google
line 24     triplelift.com,5791-EB,DIRECT,6c33edb13117fd86
             → seller_type=INTERMEDIARY  seller_name=Axel Springer (via EB Network)
line 67     pubmatic.com, 159884, DIRECT, 5d62403b186f2ace
             → seller_type=INTERMEDIARY  seller_name=Goldbach neXT AG (via EB)

info

DIRECT accounts registered to another domain

15 −8 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.

Evidence (15)

line 6      google.com,pub-5786819153313314,DIRECT,f08c47fec0942fa0
             → seller_domain=mediaimpact.de  seller_name=Media Impact GmbH & Co. KG
line 9      aps.amazon.com,3135,DIRECT
             → seller_domain=mediaimpact.de  seller_name=Media Impact GmbH & Co. KG
line 13     smartadserver.com,251,DIRECT
             → seller_domain=mediaimpact.de  seller_name=Media Impact GmbH  Co KG
line 14     smartadserver.com,3571,DIRECT
             → seller_domain=mediaimpact.de  seller_name=Media Impact OB
line 15     pubmatic.com,157222,DIRECT
             → seller_domain=mediaimpact.de  seller_name=Media Impact GmbH & Co. KG (via EB)
line 16     pubmatic.com,156678,DIRECT
             → seller_domain=mediaimpact.de  seller_name=Media Impact GmbH & Co. KG
line 17     pubmatic.com,161921,DIRECT
             → seller_domain=mediaimpact.de  seller_name=Media Impact GmbH & Co. KG
line 18     pubmatic.com,164777,DIRECT
             → seller_domain=mediaimpact.de  seller_name=Media Impact GmbH & Co. KG
line 23     rubiconproject.com,10113,DIRECT,0bfd66d529a55807
             → seller_domain=mediaimpact.de  seller_name=Media Impact GmbH & Co. KG
line 27     adform.com,2858,DIRECT
             → seller_domain=mediaimpact.de  seller_name=Media Impact GmbH & Co. KG
line 29     themediagrid.com,HV95CQ,DIRECT,35d5010d7789b49d
             → seller_domain=mediaimpact.de  seller_name=Media Impact GmbH & Co. KG
line 44     smartclip.net, 9359, DIRECT #IPD
             → seller_domain=ad-alliance.de  seller_name=IP Deutschland
line 62     adform.com, 3175, DIRECT
             → seller_domain=gb-next.ch  seller_name=Goldbach neXT AG
line 63     pubmatic.com, 163018, DIRECT, 5d62403b186f2ace
             → seller_domain=gb-next.ch  seller_name=Goldbach Group AG
line 64     themediagrid.com, DRHLX6, DIRECT, 35d5010d7789b49d
             → seller_domain=goldbach.com  seller_name=Goldbach - CH

info

Duplicate lines

3 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.

Evidence (3)

ad_system: mediaimpact.de  seller_id: mi1111  relationship: DIRECT
ad_system: yieldlab.net  seller_id: 227224  relationship: RESELLER
ad_system: appnexus.com  seller_id: 3741  relationship: RESELLER

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