App Supply Index Monitor my app
iOS · NFL Enterprises LLC

NFL

Developer URL
http://www.nfl.com/mobile/app
app-ads.txt
https://www.nfl.com/app-ads.txt · 200
Checked
Oct 7, 2026
C
65/100

340 lines · 168 verified against sellers.json

Findings

Each finding lists the exact lines involved. These are mechanical checks of public files, not fraud verdicts.

warning

DIRECT lines pointing to intermediaries

4 −14 pts

The line says DIRECT, but the ad system lists that account as an INTERMEDIARY. Buyers doing supply path optimization may treat this as misrepresentation.

How to fixUse DIRECT only for accounts your company controls; change the rest to RESELLER.
Evidence (4) 
line 215    sonobi.com, 963032ef73, DIRECT, d1a215d9eb5aee9e
             → seller_type=INTERMEDIARY  seller_name=SpringServe
line 240    sharethrough.com, ffb088fa, DIRECT, d53b998a7bd4ecd4
             → seller_type=INTERMEDIARY  seller_name=Videobyte(Kargo) - oRTB
line 253    beachfront.com, 14838, DIRECT, e2541279e8e2ca4d
             → seller_type=INTERMEDIARY  seller_name=LG Ads Plus
line 256    sonobi.com, 84d2a5d155, DIRECT, d1a215d9eb5aee9e
             → seller_type=INTERMEDIARY  seller_name=LG Ad Solutions
warning

Seller IDs not listed in the ad system's sellers.json

14 −12 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Usually leftovers from closed accounts or old partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.
Evidence (14) 
line 50     aps.amazon.com, 333c1971-2fa6-4e28-9618-b9c7b003107a, DIRECT
             → sellers_json=https://aps.amazon.com/sellers.json
line 100    improvedigital.com,2050,RESELLER
             → sellers_json=https://improvedigital.com/sellers.json
line 104    risecodes.com,63832beef8189a00015cb6d3,RESELLER
             → sellers_json=https://risecodes.com/sellers.json
line 123    rubiconproject.com,13918,RESELLER,0bfd66d529a55807
             → sellers_json=https://rubiconproject.com/sellers.json
line 134    themediagrid.com,PRLEZI,RESELLER,35d5010d7789b49d
             → sellers_json=https://themediagrid.com/sellers.json
line 136    themediagrid.com,4AJU2M,RESELLER,35d5010d7789b49d
             → sellers_json=https://themediagrid.com/sellers.json
line 231    video.unrulymedia.com, 2564526802, RESELLER, 6f752381ad5ec0e5
             → sellers_json=https://video.unrulymedia.com/sellers.json
line 255    smaato.com, 1100054264, DIRECT, 07bcf65f187117b4
             → sellers_json=https://smaato.com/sellers.json
line 535    rubiconproject.com, 17346, RESELLER, 0bfd66d529a55807 #EBDA
             → sellers_json=https://rubiconproject.com/sellers.json
line 536    rubiconproject.com, 21134, RESELLER, 0bfd66d529a55807
             → sellers_json=https://rubiconproject.com/sellers.json
line 547    tremorhub.com, i0unc-ertdk, DIRECT, 1a4e959a1b50034a
             → sellers_json=https://tremorhub.com/sellers.json
line 549    tremorhub.com, r5rfy-irhqt,DIRECT, 1a4e959a1b50034a
             → sellers_json=https://tremorhub.com/sellers.json
line 551    tremorhub.com, sipgi-k8fpb,DIRECT, 1a4e959a1b50034a
             → sellers_json=https://tremorhub.com/sellers.json
line 598    video.unrulymedia.com, 567009000, RESELLER
             → sellers_json=https://video.unrulymedia.com/sellers.json
info

DIRECT accounts registered to another domain

12 −8 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.
Evidence (12) 
line 73     aps.amazon.com,5078c42b-6e39-4fe9-ae37-a1ff8cfdf01b,DIRECT
             → seller_domain=versusgame.com  seller_name=MrktStar, Inc
line 189    pubmatic.com, 162039, DIRECT, 5d62403b186f2ace
             → seller_domain=gustotv.com  seller_name=GustoTV
line 190    triplelift.com, 9110, DIRECT, 6c33edb13117fd86
             → seller_domain=gustotv.com  seller_name=GustoTV
line 191    xandr.com, 11679, DIRECT
             → seller_domain=gustotv.com  seller_name=Gusto TV
line 254    lkqd.net, 1100054253, DIRECT, 59c49fa9598a0117
             → seller_domain=adtech.lgads.tv  seller_name=LG
line 258    lijit.com, 489566, DIRECT, fafdf38b16bf6b2b
             → seller_domain=lgads.tv  seller_name=LG Ads Solutions
line 543    tremorhub.com, i79zj-w2045, DIRECT, 1a4e959a1b50034a
             → seller_domain=disney.com  seller_name=Disney
line 545    google.com, pub-7154879651992621, DIRECT, f08c47fec0942fa0
             → seller_domain=disney.com  seller_name=American Broadcasting Companies, Inc. d/b/a Disney Advertising Sales (“DAS”)
line 552    aps.amazon.com, d76d9d1c-87d6-4701-8283-d056e6d14915, DIRECT, 1a4e959a1b50034a
             → seller_domain=disney.com  seller_name=Hulu
line 553    tremorhub.com, i79zj-ilo38, DIRECT, 1a4e959a1b50034a
             → seller_domain=disney.com  seller_name=Disney
line 645    tremorhub.com, 8jhse-ifyq9, DIRECT, 1a4e959a1b50034a
             → seller_domain=verizon.com  seller_name=Verizon Fios
line 647    tremorhub.com, m8r1c-o0139, DIRECT, 1a4e959a1b50034a
             → seller_domain=verizon.com  seller_name=Verizon Fios
info

Duplicate lines

20 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.
Evidence (20) 
ad_system: smaato.com  seller_id: 1100047589  relationship: RESELLER
ad_system: appnexus.com  seller_id: 6849  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 15268  relationship: RESELLER
ad_system: xad.com  seller_id: 963  relationship: RESELLER
ad_system: contextweb.com  seller_id: 560138  relationship: RESELLER
ad_system: pubnative.net  seller_id: 1007449  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 159277  relationship: RESELLER
ad_system: loopme.com  seller_id: 9718  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 159382  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 161058  relationship: RESELLER
ad_system: tvp.tv  seller_id: ar40  relationship: RESELLER
ad_system: improvedigital.com  seller_id: 1699  relationship: RESELLER
ad_system: openx.com  seller_id: 543878511  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 4849  relationship: RESELLER
ad_system: sharethrough.com  seller_id: oaw69fon  relationship: RESELLER
ad_system: adelement.com  seller_id: 36003  relationship: RESELLER
ad_system: adelement.com  seller_id: 36004  relationship: RESELLER
ad_system: indexexchange.com  seller_id: 182257  relationship: RESELLER
ad_system: freewheel.tv  seller_id: 512029  relationship: RESELLER
ad_system: freewheel.tv  seller_id: 169843  relationship: RESELLER

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