Each finding lists the exact lines involved. These are mechanical checks of public files, not fraud verdicts.
warning
DIRECT lines for seats the publisher doesn't own
2−7 pts
DIRECT should mean the publisher controls the account. These seats are listed as intermediaries by the ad system itself, or are labeled DIRECT by many unrelated companies, so they belong to a reseller. Buyers who prefer DIRECT paths end up paying for an extra hop.
How to fixUse DIRECT only for accounts your company controls. Ask each partner whether the seat is yours; if not, change the line to RESELLER.
Evidence (2)
line 5 rubiconproject.com, 19318, DIRECT, 0bfd66d529a55807
→ why=sellers.json lists the seat as INTERMEDIARY seat_owner=Google seat_domain=google.com
line 6 pubmatic.com, 166802, DIRECT, 5d62403b186f2ace
→ why=sellers.json lists the seat as INTERMEDIARY seat_owner=Roblox (via EB) seat_domain=google.com
warning
Seller IDs not listed in the ad system's sellers.json
1−7 pts
The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Usually leftovers from closed accounts or old partners.
How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.
Evidence (1)
line 3 google.com, pub-1067768462113947, DIRECT, f08c47fec0942fa0
→ sellers_json=https://realtimebidding.google.com/sellers.json
info
No OWNERDOMAIN declared
1−2 pts
app-ads.txt 1.1 recommends OWNERDOMAIN so buyers can match DIRECT accounts to the owner.
How to fixAdd OWNERDOMAIN=<your company domain> to the file.
info
Ad systems without a public sellers.json
2
The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.
How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.
Evidence (2)
line 10 loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b
→ sellers_json=HTTP 403
line 15 facebook.com, 10152997331908580, DIRECT, c3e20eee3f780d68
→ sellers_json=HTML or login page instead of JSON
info
DIRECT accounts marked confidential
1
Buyers can't see who owns these accounts.
How to fixAsk the ad system to publish your seller entry with name and domain.
Evidence (1)
line 2 google.com, pub-3263320582416791, DIRECT, f08c47fec0942fa0
Is this your app?
Get the full evidence list, a cleaned app-ads.txt, and alerts when partners' accounts change.
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