Each finding lists the exact lines involved. These are mechanical checks of public files, not fraud verdicts.
warning
DIRECT lines pointing to intermediaries
7−15 pts
The line says DIRECT, but the ad system lists that account as an INTERMEDIARY. Buyers doing supply path optimization may treat this as misrepresentation.
How to fixUse DIRECT only for accounts your company controls; change the rest to RESELLER.
Evidence (7)
line 21 aps.amazon.com, 4e8fb3b2-1c6c-42d6-890c-e5a6718315a3, DIRECT
→ seller_type=INTERMEDIARY seller_name=Aditude Inc.
line 63 Media.net, 8CUENMD10, DIRECT
→ seller_type=INTERMEDIARY seller_name=Aditude, Inc.
line 76 pubmatic.com, 160912, DIRECT, 5d62403b186f2ace
→ seller_type=INTERMEDIARY seller_name=Aditude
line 79 risecodes.com, 60c8b4e48985e4000198293e, DIRECT
→ seller_type=INTERMEDIARY seller_name=Aditude
line 90 sharethrough.com, 4582, DIRECT, d53b998a7bd4ecd2
→ seller_type=INTERMEDIARY seller_name=Aditude
line 91 smartadserver.com, 4582, DIRECT, 060d053dcf45cbf3
→ seller_type=INTERMEDIARY seller_name=Aditude
line 99 triplelift.com, 14661, DIRECT, 6c33edb13117fd86
→ seller_type=INTERMEDIARY seller_name=Aditude
warning
Seller IDs not listed in the ad system's sellers.json
7−3 pts
The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Usually leftovers from closed accounts or old partners.
How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.
Evidence (7)
line 11 rubiconproject.com, 28669, DIRECT, 0bfd66d529a55807 #OB
→ sellers_json=https://rubiconproject.com/sellers.json
line 54 adform.com, 3305, RESELLER, 9f5210a2f0999e32
→ sellers_json=https://adform.com/sellers.json
line 60 video.unrulymedia.com, 311396600, RESELLER
→ sellers_json=https://video.unrulymedia.com/sellers.json
line 189 pubmatic.com, 161853, RESELLER, 5d62403b186f2ace
→ sellers_json=https://pubmatic.com/sellers.json
line 552 themediagrid.com,RIX2M5,RESELLER,35d5010d7789b49d
→ sellers_json=https://themediagrid.com/sellers.json
line 594 video.unrulymedia.com,5336134699710583737,RESELLER
→ sellers_json=https://video.unrulymedia.com/sellers.json
line 607 xandr.com,10128,RESELLER,f5ab79cb980f11d1
→ sellers_json=https://xandr.com/sellers.json
info
DIRECT accounts registered to another domain
2−3 pts
Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.
How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.
Evidence (2)
line 40 themediagrid.com, 4R7XKQ, DIRECT, 35d5010d7789b49d
→ seller_domain=aditude.io seller_name=Aditude Inc
line 69 Xandr.com, 2398, DIRECT
→ seller_domain=aditude.io seller_name=Hashtag Labs
info
Duplicate lines
58−2 pts
Harmless but a sign of copy-paste maintenance.
How to fixRemove duplicates; keep one copy of each line.