DIRECT lines for seats the publisher doesn't own
294 −25 ptsDIRECT should mean the publisher controls the account. These seats are listed as intermediaries by the ad system itself, or are labeled DIRECT by many unrelated companies, so they belong to a reseller. Buyers who prefer DIRECT paths end up paying for an extra hop.
How to fixUse DIRECT only for accounts your company controls. Ask each partner whether the seat is yours; if not, change the line to RESELLER.
Evidence (25 of 294)
line 2108 apester.com,1105,DIRECT
→ why=the same seat is labeled DIRECT by 70 different companies
line 2120 adyoulike.com,4d5014f8da11fc0a70ebbda5d4537935,DIRECT
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 71 different companies seat_owner=Axis Marketplace seat_domain=axis-marketplace.com
line 2138 thebrave.io,9840732,DIRECT,c25b2154543746ac
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 61 different companies seat_owner=bidmachine seat_domain=bidmachine.io
line 2141 carbonatix.com,176915265,DIRECT
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 70 different companies seat_owner=Bidmachine seat_domain=bidmachine.io
line 2204 bematterfull.com,92391776902,DIRECT
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 70 different companies seat_owner=Bidmachine seat_domain=bidmachine.io
line 2217 themediagrid.com,SWH94X,DIRECT,35d5010d7789b49d
→ why=the same seat is labeled DIRECT by 62 different companies seat_owner=Bidmachine, Inc seat_domain=bidmachine.io
line 2218 iqzone.com,IQ96,DIRECT
→ why=the same seat is labeled DIRECT by 59 different companies seat_owner=Appodeal seat_domain=appodeal.com
line 2253 pubsfusion.com,100706,DIRECT
→ why=the same seat is labeled DIRECT by 24 different companies
line 2259 risecodes.com,67ac81ac2c875500018fbbfc,DIRECT,79929e88b2ba73bc
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 74 different companies seat_owner=Bidmachine seat_domain=bidmachine.io
line 2274 opera.com,pub6148735850944,DIRECT,55a0c5fd61378de3
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 62 different companies seat_owner=Bidmachine seat_domain=bidmachine.io
line 2356 themediagrid.com,RVQDTI,DIRECT,35d5010d7789b49d
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 76 different companies seat_owner=ORANGE CLICK MEDIA & COMMERCE LTD seat_domain=orangeclickmedia.com
line 2357 orangeclickmedia.com,C-1021,DIRECT,cd730d2f56b472c4
→ why=the same seat is labeled DIRECT by 68 different companies
line 2360 markappmedia.site,C-1021,DIRECT,1ddf21e4cc2e32a1
→ why=the same seat is labeled DIRECT by 68 different companies seat_owner=pulishertest seat_domain=test.com
line 2362 lijit.com,411915,DIRECT,fafdf38b16bf6b2b
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 69 different companies seat_owner=MARKAPP MEDIA LTD seat_domain=markappmedia.site
line 2378 zmaticoo.com,5135063,DIRECT
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 59 different companies seat_owner=bidmachine seat_domain=bidmachine.io
line 2382 intenze.co,200187,DIRECT
→ why=the same seat is labeled DIRECT by 68 different companies seat_owner=bidmachine seat_domain=bidmachine.io
line 2384 adyoulike.com,d56e3e148de35ef3f2fc06a8fe3a5d1a,DIRECT
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 69 different companies seat_owner=Intenze seat_domain=intenze.co
line 2387 snack-media.com,SNM_4352,DIRECT
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 65 different companies seat_owner=intenze seat_domain=intenze
line 2416 lijit.com,563477,DIRECT,fafdf38b16bf6b2b
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 59 different companies seat_owner=BidMachine seat_domain=bidmachine.io
line 2420 selectmedia.asia,6c45ab2c1e3590faff8c2047,DIRECT,e365c871a27c655d
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 68 different companies seat_owner=Blasto seat_domain=blasto.ai
line 2422 pubsfusion.com,100707,DIRECT
→ why=the same seat is labeled DIRECT by 24 different companies
line 2445 onetag.com,61d88450bdb25bc,DIRECT
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 74 different companies seat_owner=Greeter Holdings LTD Adipolo seat_domain=adipolo.com
line 2454 bidstrade.io,100211,DIRECT
→ why=the same seat is labeled DIRECT by 24 different companies
line 2460 spinx.biz,1373698863,DIRECT
→ why=the same seat is labeled DIRECT by 66 different companies seat_owner=PlaySimple (SpinX.io) seat_domain=playsimple.in
line 2464 eyeconicspot.com,4994,DIRECT
→ why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 51 different companies seat_owner=BidMachine Inc seat_domain=bidmachine.io