App Supply Index Monitor my app
iOS · ZEIT Online GmbH

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Developer URL
https://premium.zeit.de/abo/probeabo?wt_zmc=fix.ext.zonpme.itunes.apps.probe.text.text.text&utm_medium=fix&utm_source=itunes_zonpme_ext&utm_campaign=apps&utm_content=probe_text_text_text
app-ads.txt
https://www.zeit.de/app-ads.txt · 200
Checked
Oct 7, 2026
C
65/100

315 lines · 130 verified against sellers.json

Findings

Each finding lists the exact lines involved. These are mechanical checks of public files, not fraud verdicts.

warning

DIRECT lines pointing to intermediaries

22 −15 pts

The line says DIRECT, but the ad system lists that account as an INTERMEDIARY. Buyers doing supply path optimization may treat this as misrepresentation.

How to fixUse DIRECT only for accounts your company controls; change the rest to RESELLER.
Evidence (22) 
line 12     rubiconproject.com, 25354, DIRECT, 0bfd66d529a55807
             → seller_type=INTERMEDIARY  seller_name=Google
line 39     pubmatic.com,157798,DIRECT,5d62403b186f2ace
             → seller_type=INTERMEDIARY  seller_name=iq digital media marketing gmbh (via EB)
line 41     pubmatic.com,161880,DIRECT,5d62403b186f2ace
             → seller_type=INTERMEDIARY  seller_name=iq digital media marketing gmbh (TAM)
line 45     aps.amazon.com,3711,DIRECT
             → seller_type=INTERMEDIARY  seller_name=iq digital media marketing gmbh
line 160    rubiconproject.com,14474,DIRECT,0bfd66d529a55807
             → seller_type=INTERMEDIARY  seller_name=Dianomi Inc,
line 162    adform.com,2921,DIRECT,9f5210a2f0999e32
             → seller_type=INTERMEDIARY  seller_name=Dianomi Limited
line 163    pubmatic.com,162486,DIRECT,5d62403b186f2ace
             → seller_type=INTERMEDIARY  seller_name=Dianomi
line 184    triplelift.com,6812,DIRECT,6c33edb13117fd86
             → seller_type=INTERMEDIARY  seller_name=IQ Digital
line 186    triplelift.com,6818,DIRECT,6c33edb13117fd86
             → seller_type=INTERMEDIARY  seller_name=IQ Digital
line 189    triplelift.com,6824,DIRECT,6c33edb13117fd86
             → seller_type=INTERMEDIARY  seller_name=IQ Digital
line 191    triplelift.com,6826,DIRECT,6c33edb13117fd86
             → seller_type=INTERMEDIARY  seller_name=IQ Digital
line 192    triplelift.com,7523,DIRECT,6c33edb13117fd86
             → seller_type=INTERMEDIARY  seller_name=IQ Digital
line 193    triplelift.com,7485,DIRECT,6c33edb13117fd86
             → seller_type=INTERMEDIARY  seller_name=IQ Digital
line 194    triplelift.com,7459,DIRECT,6c33edb13117fd86
             → seller_type=INTERMEDIARY  seller_name=IQ Digital
line 195    triplelift.com,7487,DIRECT,6c33edb13117fd86
             → seller_type=INTERMEDIARY  seller_name=IQ Digital
line 196    triplelift.com,10124,DIRECT,6c33edb13117fd86
             → seller_type=INTERMEDIARY  seller_name=IQ Digital
line 198    triplelift.com,10736,DIRECT,6c33edb13117fd86
             → seller_type=INTERMEDIARY  seller_name=IQ Digital
line 199    triplelift.com,10737,DIRECT,6c33edb13117fd86
             → seller_type=INTERMEDIARY  seller_name=IQ Digital
line 335    lijit.com, 397546, DIRECT, fafdf38b16bf6b2b
             → seller_type=INTERMEDIARY  seller_name=Seedtag
line 338    onetag.com, 75601b04186d260, DIRECT
             → seller_type=INTERMEDIARY  seller_name=SeedTag
line 344    pubmatic.com, 157743, DIRECT, 5d62403b186f2ace
             → seller_type=INTERMEDIARY  seller_name=Seedtag Advertising, S.L.
line 345    rubiconproject.com, 17280, DIRECT, 0bfd66d529a55807
             → seller_type=INTERMEDIARY  seller_name=Seedtag Advertising SL
warning

Seller IDs not listed in the ad system's sellers.json

10 −12 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Usually leftovers from closed accounts or old partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.
Evidence (10) 
line 161    themediagrid.com,DXW9CT,DIRECT,35d5010d7789b49d
             → sellers_json=https://themediagrid.com/sellers.json
line 175    undertone.com, 4159,DIRECT
             → sellers_json=https://undertone.com/sellers.json
line 185    triplelift.com,6816,DIRECT,6c33edb13117fd86
             → sellers_json=https://triplelift.com/sellers.json
line 187    triplelift.com,6695,DIRECT,6c33edb13117fd86
             → sellers_json=https://triplelift.com/sellers.json
line 360    smaato.com, 1100048704, RESELLER, 07bcf65f187117b4 # Premium video demand from Outbrain
             → sellers_json=https://smaato.com/sellers.json
line 365    improvedigital.com, 1552, Reseller #instream video by outbrain
             → sellers_json=https://improvedigital.com/sellers.json
line 372    rubiconproject.com, 15994, RESELLER, 0bfd66d529a55807 #instream video by outbrain
             → sellers_json=https://rubiconproject.com/sellers.json
line 398    google.com, pub-5617098146054077, RESELLER, f08c47fec0942fa0 #instream video by outbrain
             → sellers_json=https://realtimebidding.google.com/sellers.json
line 400    xandr.com, 10736, RESELLER #instream video by outbrain
             → sellers_json=https://xandr.com/sellers.json
line 401    rubiconproject.com, 21506, RESELLER, 0bfd66d529a55807 #instream video by outbrain
             → sellers_json=https://rubiconproject.com/sellers.json
info

DIRECT accounts registered to another domain

13 −7 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.
Evidence (13) 
line 13     rubiconproject.com, 25352, DIRECT, 0bfd66d529a55807
             → seller_domain=iqdigital.de  seller_name=iq digital media marketing gmbh
line 18     themediagrid.com, T9ZMJE, DIRECT, 35d5010d7789b49d
             → seller_domain=quartermedia.de  seller_name=Quarter Media GmbH
line 20     themediagrid.com, A2NO8Y, DIRECT, 35d5010d7789b49d
             → seller_domain=iqdigital.de  seller_name=IQ Digital Media Marketing GmbH
line 40     pubmatic.com,161749,DIRECT,5d62403b186f2ace
             → seller_domain=iqdigital.de  seller_name=iq digital media marketing gmbh
line 188    triplelift.com,6820,DIRECT,6c33edb13117fd86
             → seller_domain=iqdigital.de  seller_name=IQ Digital
line 190    triplelift.com,6825,DIRECT,6c33edb13117fd86
             → seller_domain=iqdigital.de  seller_name=IQ Digital
line 197    triplelift.com,10624,DIRECT,6c33edb13117fd86
             → seller_domain=iqdigital.de  seller_name=IQ Digital
line 308    smartadserver.com, 5953, DIRECT, 060d053dcf45cbf3
             → seller_domain=iqdigital.de  seller_name=iq digital
line 309    sharethrough.com, 5953, DIRECT, d53b998a7bd4ecd2
             → seller_domain=iqdigital.de  seller_name=iq digital
line 339    xandr.com, 4009, DIRECT, f5ab79cb980f11d1
             → seller_domain=seedtag.com  seller_name=Seedtag Advertising SL
line 340    smartadserver.com, 3050, DIRECT
             → seller_domain=seedtag.com  seller_name=Seedtag
line 347    improvedigital.com, 1680, DIRECT
             → seller_domain=seedtag.com  seller_name=Seedtag
line 349    adyoulike.com, 83d15ef72d387a1e60e5a1399a2b0c03, DIRECT
             → seller_domain=seedtag.com  seller_name=SeedTag
info

Duplicate lines

14 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.
Evidence (14) 
ad_system: yieldlab.net  seller_id: 5798882  relationship: RESELLER
ad_system: yieldlab.net  seller_id: 6374282  relationship: RESELLER
ad_system: yieldlab.net  seller_id: 227224  relationship: RESELLER
ad_system: viralize.com  seller_id: 5272  relationship: DIRECT
ad_system: rubiconproject.com  seller_id: 17960  relationship: RESELLER
ad_system: adswizz.com  seller_id: targetspot  relationship: RESELLER
ad_system: tritondigital.com  seller_id: 44733  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 9753  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 16418  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 9755  relationship: RESELLER
ad_system: appnexus.com  seller_id: 7265  relationship: RESELLER
ad_system: appnexus.com  seller_id: 1577  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 16114  relationship: RESELLER
ad_system: openx.com  seller_id: 537149888  relationship: RESELLER

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